The main consumer rights granted to Californian citizens under the CCPA, which came into force on January 1st, 2020, are:
- The right to access the personal information that a business holds on them.
- The right to know what personal data a business plans on collecting from them before the point of collection.
- The right to opt in or out of marketing, analytics, and other similar activities.
- The right to equal services without discrimination.
- The right to request deletion of personal data.